INDOOR CLIMBING INDUSTRY DATA POINTS

1 IN 4 CLIMBING GYMS MAY CLOSE PERMANENTLY IN THE NEXT YEAR 

AND 72% ARE UNSURE IF THEY WILL SURVIVE THE PANDEMIC

Are you in danger of going out of business due to the economic hardships triggered by the COVID-19 pandemic?

The CWA has conducted monthly surveys of the indoor climbing industry since May 2020. According to the December 2020 survey, about 25% of respondents were in danger of going out of business in less than a year due to the economic hardships of COVID-19. Only 28% responded that they weren't in danger of going out of business, which means that as many as 72% of climbing gyms are unsure if they can survive the pandemic.

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IN 2020 THERE WERE OVER 10 MILLION VISITS TO CLIMBING FACILITIES WITH ZERO REPORTED OUTBREAKS OF COVID-19

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VISITS

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OUTBREAKS

  July August September October November December
Percentage of Normal Check-ins 33% 43%
41% 67% 61% 65%
Estimated Check-ins 1,218,862 1,588,214 1,514,343 2,474,659 2,253,047 2,400,788

Total Estimated Check-ins: 11,451,516

Using reported check-in performance and our industry benchmark for average monthly check-ins, we estimated total monthly check-ins in North America for July through December 2020. Overall, the indoor climbing industry saw about 20% of its normal visitors in 2020.

CLIMBING GYMS HAVE RETAINED 15% MORE OF THEIR STAFF THAN THE AVERAGE US SMALL BUSINESS

We compared the indoor climbing industry's reported staff retention numbers (the blue line) to small business surveys from the Bureau of Labor Statistics in the US (the red line). The indoor climbing industry has been able to maintain a higher retention rate month over month.

91% OF GYMS REQUIRE MASKS

In November 2020, 79% of climbing gyms reported that they require masks in their facilities at all times, and an additional 13% responded that they require masks at all times except for when actively climbing. Only 4% of climbing gyms do not require masks at all.

92% OF CLIMBING GYM VISITORS COMPLY WITH MASK REQUIREMENTS

In November 2020, 64% of climbing gyms reported that their customers readily and willingly comply with their COVID policies, such as wearing masks. An additional 28% reported that their customers follow the rules with additional supervision. Only 2.25% of gyms reported that it has been challenging to get customers to comply with policies like mask wearing.

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SUPPORT YOUR GYM

Find out from your local gym how you can best support them. Renew your membership, buy your next pair of shoes from their pro shop, or get a punch pass now so you're ready to climb when you feel comfortable returning to the gym. 

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